Entrepreneurship is a difficult, yet rewarding journey, especially when you’re in an emerging market. The unique challenges business owners face are amplified by a lack of familiarity with your brand or stigmas for the product you’re selling. Those in the cannabis industry understand these challenges particularly well. They face the additional pressure of making sure everything about their business remains legitimate despite differing laws and regulations from state to state.

Entrepreneurs need to take notes from innovators in the cannabis industry. California-based cannabis sourcing and lifestyle company Seven Leaves successfully navigates the balance between selling a product in a…



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