The quickest way to start a fight among San Francisco foodies is to ask them who makes the best burrito. The second quickest way is to ask them to name their favorite hot sauce.
Oakland native Conrad White always knew he wanted to create something of his own, he just didn’t know it would be CBD-infused hot sauce. Or maybe he did. His dad had relocated to the Bay Area for the dot-com boom in the 1980s and was, as White recalls, “always eating peppers,” the infernal ghost peppers being a family favorite. This inherited affinity for all things picante coupled with the entrepreneur bug made it all but inevitable he’d start his own business. After studying engineering at Cal Poly Tech, he settled into a career in tech in San Francisco.
But the bug got worse.
“I wanted something freer,” he recalls, to have…