Cardinal considerations for incorporating TCPA safeguards into cannabis marketing | Dentons

by Newsfeed

The cannabis industry’s primary concern when getting businesses up and running has long been navigating the patchwork of applicable and conflicting laws. Amongst the ever-growing number of states legalizing or decriminalizing limited marijuana use, the cannabis industry has achieved a delicate balance in growing its consumer base amidst the looming danger of federal illegality. Though this remains an important focus for cannabis companies, they ought to also consider a looming pitfall: exponential damages under the Telephone Consumer Protection Act (TCPA) that can cripple companies before the legal cannabis landscape is settled. Plaintiffs’ attorneys have taken notice of the growth of cannabis companies, and we have seen a substantial uptick in litigation against start-up and established cannabis…

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