Forced store closures cost Massachusetts marijuana retailers $2 million per day

by Newsfeed

Lost recreational marijuana sales in Massachusetts stemming from forced store closures already could amount to $40 million among the state’s cannabis retailers, underscoring business owners’ need to be strategic about their operations during the COVID-19 pandemic.

Massachusetts adult-use marijuana retailers, which were forced to close on March 24 by the governor, might be missing out on nearly $2 million in daily sales. 

Data from the Massachusetts Cannabis Control Commission shows that during the period of Dec. 30, 2019-March 8, 2020, weekly sales averaged $12.6 million, or $1.8 million per day.

Sales began an upward trend on March 11, coinciding with general consumer stockpiling, with sales averaging $15.5 million over the next two weeks – a 19% increase over the…

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