For cannabis to achieve ecological and economic success as a global commodity, we need international trade, which we’ve only begin to mobilize. We’re currently working to garner the support of those I met at the 2020 World Economic Forum for help with the challenges the industry now faces.
International trade for a new commodity demands that we align countries and continents in a unified way. This requires leadership and mindfulness to grasp the whole picture and then convey this message to global policy makers. To realize the full potential of the global cannabis industry, we need to get the world in tune.