Over the past several years, CBD has surpassed every emerging health trend to become the hottest thing since sliced bread. According to a recent Forbes article, Google searches for CBD-related queries have surpassed all searches for Kim Kardashian, Taylor Swift, the Beatles, and even Jesus.
This extreme growth spurt and attention focused on the industry has led to a complete over saturation of the CBD market. While there are many reputable CBD companies that have been committed to quality since the industry’s inception, there seems to be five times as many bad actors looking to cash in on the green rush with low-quality products sold through misleading marketing tactics.
What can the industry do about this problem?
One key challenge currently facing the CBD industry is lack of regulation from the Food…