Embarc is located across from Heavenly Village in South Lake Tahoe.

SOUTH LAKE TAHOE, Calif. — A new cannabis business is enjoying its soft opening this week in South Lake Tahoe.

Embarc, a locally-owned cannabis dispensary store that opened June 15, has been busy this week welcoming new customers.

“We saw an opportunity to engage in the community,” said Wilson, who has been a South Lake Tahoe resident for 10 years and is married to a 20-year local.

Wilson is on the Measure P Oversight Committee for the city’s recreation center and also owns a business in Sacramento. She hopes that starting Embarc will keep her local without the commute.

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“I am heavily involved in politics, so I watched Proposition 64 very closely,” Wilson said.

Wilson saw opening a cannabis store as a…

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