The Artist’s Way: How I ended up in the Canadian cannabis business

by Newsfeed

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So, it should come as no surprise that a number of musicians have gravitated toward the industry and are actively aligning themselves with cannabis brands they feel best represent who they are as artists. There is a caveat though: from a regulatory standpoint, this is a lot trickier to do in Canada than in the United States.

That’s one of the great ironies of Canadian cannabis law: marijuana is legal to use, carry and grow (up to four plants per household, that is), but there are major restrictions on how it can be marketed and promoted. South of the border, the opposite seems to be true. Although cannabis remains illegal at the federal level in the U.S., there are few, if any, barriers to hiring musicians to promote particular brands.

Outside of my music career, I have a…

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