You don’t have to belong to the wake ‘n bake demographic to notice there’s a new generation of cannabis companies adeptly integrating contemporary design as part of their branding efforts. This movement is especially visible via social media, where brands have established large followings without the need of mainstream advertising. For that purpose, the cannabis industry has quickly adopted and adapted graphic design, packaging, industrial design, retail design and even fashion to redefine contemporary cannabis culture as something aspirational and recreational, something less habitual and more of a luxurious treat. So today on 4/20 we spotlight several of our favorite cannabis brands who’ve made high design as big of a part of their vibe as the high lifestyle they promote.

Laundry Day
Hard candy colored…

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