For several years, Michael Macri’s cannabis company CannaRise manufactured CBD for well-known brands that then slapped their label on Macri’s product — what those in the business call “white labeling.”
Over time, though, Macri became disillusioned by what he viewed as an erosion of standards in the CBD industry. Companies CannaRise sold their product to often misrepresented what was inside the bottle.
“We watched too many people make false claims, do shady stuff, cut the product and call it something else, dilute it,” Macri says.
So, two years ago, Macri, who’s based in Phoenix, scaled back the operation. He…