Weedmaps’ ‘Uprooted’ Docuseries Probes Unfulfilled Promise of Legal Cannabis in California

by Newsfeed

This summer, Ryan Durr, an associate creative director at Team One, took a similar approach with Chasing Hope, a mini-doc about stigmas surrounding legal CBD oil used for medical treatment in Texas. Weedmaps’ Uprooted likewise digs deep to unearth uncomfortable truths about the industry and marijuana’s prospects moving forward. With Election Day imminent, Weedmaps believes California’s experience can serve as a cautionary tale about potential risks and pitfalls as more states look to legalize medicinal and adult-use marijuana.

So far, the project’s landing page has generated more than 12,000 pageviews over 6,200 sessions, with the clips garnering 66,000+ total impressions on YouTube.

In our conversation below, edited for length and clarity, Larzik discusses the project and the evolving future of legal…

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